She has held senior leadership roles at Kraft Foods, JCPenney, and International Justice Mission (IJM). At Kraft, she revitalized legacy multi-million dollar businesses including Jell-O and Ritz, delivering double-digit revenue growth in mature and declining categories. She led the global business and brand strategy for OREO, the world’s #1 cookie and a $2 billion business sold in over 100 countries. As Vice President of Marketing at JCPenney, she led the brand and media transformation of the $12 billion retailer, driving a 22% increase in MROI.

At IJM, the world’s largest anti-slavery organization, Sheeba led the full brand repositioning, global communications, and mass fundraising efforts. As CEO of Akola, she transformed a nonprofit into a social enterprise creating dignified employment for women in East Africa, earning recognition from Vogue as a top ethical jewelry brand.

She serves on the board of Redeemer City to City, a global nonprofit organization founded by Tim Keller. She is an advisory board member of Wildwood Ventures, a Venture Partner with Jeremiah Fund, and mentors with Praxis Redemptive Venture Accelerator. Named one of InStyle Magazine’s "50 Women Making the World a Better Place," she holds an MBA from Harvard Business School.